Alexander Neill

Senior Software Engineer

Kettering, GBR.

Overview

About

Work

Education

Skills

About

Senior Software Engineer with around 20 years of experience, specializing in Ruby on Rails, Go, Python, and modern UI technologies. Pragmatic problem solver, bilingual in British and American English, experienced in remote-first collaboration for 14+ years.

Work

May 2025 ·

Happity

Senior Software Engineer

Feb 2012 → Apr 2025 ·

Black Square Media

Senior Software Engineer

Education

Music Technology

Birmingham City University

Skills

Ruby on Rails

Rails, Ruby

Go, Golang

Happity

Senior Software Engineer

London, England, GBR

May 2025

→

Present

UK platform connecting parents with baby and toddler classes.

Drove delivery of booking widget, provider onboarding & promoted listings.

Introduced BigQuery analytics pipeline with performance and observability improvements.

Integrated Claude Code as coding assistant—authored comprehensive codebase guide and built custom skills for prompt generation and automated staging deployments.

Shipped GitHub Actions workflows to automate Jira transitions on PR approval.

Black Square Media

Senior Software Engineer

London, England, GBR

Feb 2012

→

Apr 2025

Boutique consultancy building high‑throughput ad‑tech and data pipelines for global brands.

Built high‑throughput Go ad services for Verve & Infectious (clients: Netflix, McDonald’s, Adidas).

Rebuilt Verve Location Services engine in Go for ultra-fast device/location performance.

Led Reuters.tv video pipeline (DASH/HLS) with Nielsen scoring improvement from 10% → 80%.

Implemented VidMob ETL pipelines via Databricks integrating over six ad platforms.

Rawnet Digital Agency

Lead Web Developer

Ascot, England, GBR

Apr 2010

→

Feb 2012

Digital agency delivering varied web platforms for major clients.

Led multi‑tenant platform development for BBC Insight, O2, Williams F1, Jordan Publishing.

Created and open‑sourced several Rails gems still in use today.

AOL Advertising

Systems Developer

London, England, GBR

Sep 2007

→

Feb 2010

Part of UK innovation team delivering European multilingual apps at one of the world’s largest ad networks.

Built large‑scale REST reporting, creative testing & sales dashboards.

Debatewise.com

Developer

London, England, GBR

Jan 2006

→

Dec 2006

Developer role at Debatewise.com.

Ruby on Rails

Rails, Ruby.

Go

Go, Golang.

Python

Python.

API Development

REST, API.

HTML/CSS/JavaScript

HTML, CSS, JavaScript.

BigQuery Analytics

BigQuery.

CI/CD

GitHub Actions, DevOps.

Database Management

PostgreSQL, Redis.

Testing & Automation

RSpec, Sidekiq.

Modern UI & Hotwire

Hotwire, Alpine.js, Tailwind.